InsideOut Empowerment Principle #3: Every behavior you choose, including your feelings, is designed to get you something you want. It is always proactive; never reactive, except for instinctual responses, for example sneezing, the startle response, or crying in response to pain. As long as we believe our behavior is reactive, then we are giving power and control to circumstances beyond our control and other people. For example, do you often say in the course of the day, “He makes me so mad”! Or can you hear yourself saying, “This situation is just so frustrating”? Those statements are simply not true. Nothing outside of you can create your emotions or generate a particular behavior in you. Your behavior is always created internally, motivated by and designed to get you something you want.