Changing Corporate Culture from Coercion to Cooperation
The management style of the industrial age no longer suits the informational age. The bureaucratic, top down, authoritarian style is not effective with today’s workers. People are no longer motivated by rewards or fear of punishment as much as by being connected to the bigger purpose, having need-satisfying work, and exercising their independence and creativity.
Business Tip – Corporate Culture
If you are a business leader and find you don’t know what your corporate culture is, you may want to consider aligning your business around a particular culture. Once you do that and communicate it to all your employees, you may have some people who leave because they aren’t comfortable with that particular culture, but the employees who stay will be more loyal and committed to your vision.